Growth Marketer

About the position

Pubmark, the parent company of the BookBub and Chirp brands, is looking for an early career performance-oriented digital marketer to join our Growth marketing team. You will own the customer acquisition strategy, implementation, optimization, and reporting for various digital marketing channels. You understand the consumer journey and love testing new ads, audiences, and landing pages to continuously improve performance. Additionally, you’re comfortable with achieving ambitious goals and taking ownership of our marketing approach and results.

Here’s an example of what someone can expect to accomplish in their first year:

• Manage and optimize paid marketing channels including targeting, bidding, budgeting, account structure, etc.
• Assist in identifying opportunities to improve campaign performance and contribute ideas for new initiatives to grow our user base efficiently
• Contribute to cross-functional projects with analytics, product, engineering, and design to meet ambitious growth targets, ensuring timely execution, nimble adaptation, and delivery of key learnings
• Create and optimize ads; write headlines and copy, and collaborate with our design team on images to improve channel performance
• Maintain dashboards of advertising performance metrics, analyze the impact of marketing channels, and represent insights/learnings cross-functionally in a variety of settings
• Design and execute conversion optimization tests across our digital experience

Ideal candidates for this position will have:

• Experience in growth or performance marketing
• Demonstrated knowledge of paid media platforms (e.g. Google Ads, Facebook Ads, TikTok Ads), with experience optimizing ad campaigns for efficiency (e.g. CPA, CAC, ROAS)
• Excellent analytical skills, ability to analyze and interpret data; proficient in Excel and familiar with BI tools (e.g. Looker, Tableau, PowerBI)
• Experience working with web analytics, A/B testing tools, and ad tracking
• Meticulous attention to detail
• Ability to learn quickly and willingness to take on new challenges
• Excellent communication and project management skills; ability to work seamlessly in a team environment

Who we are

We’re a rapidly growing consumer tech startup in the Boston area. Millions of readers use our products every day to find great books, and our service empowers thousands of leading publishers and authors to drive sales and find new fans. We’re expanding our team to address the challenges and opportunities of the publishing industry while continuing to help readers find stories and authors they’ll love. Check out BookBub and our audiobooks retailing platform, Chirp, and learn more about what to expect working at our company.

Salary & benefits

The anticipated salary range for this role is $65,000–$95,000. The salary offer will be commensurate with experience, and will be adjusted within or around this range based on the candidate who ultimately joins our team. Total compensation also includes stock option awards and competitive benefit options including medical, dental, vision, 401k, generous paid parental leave, and take-what-you-need paid time off.

Remote work flexibility

Please note: for this role, we are considering candidates who are located in the following states: MA, NY, RI, ME, and PA.

Our team has choose-where-you-work flexibility that allows you to choose a predominantly remote, hybrid, or in-office setup at our office in Cambridge, Massachusetts. We’ll help each team member figure out the work set up that’s best for them, including WFH equipment or a dedicated desk space in our office.

Most of our teams currently operate with a hybrid model, with some people working full- or part-time from the office, and some from home. We value and prioritize collaboration across mediums and spaces, and we invest in ensuring that meetings and other forms of collaboration are set up with equal access regardless of where you work.